Full Time
Benjamin One
At Benjamin, I helped a lean fintech team improve how it designed, launched, and maintained experiences across web, product, and lifecycle marketing. I rebuilt the company’s marketing site in Framer, created a reusable email-production system, and introduced Rive animations that meaningfully improved engagement with selected in-app offers. My work combined product thinking, visual design, motion, and hands-on implementation to deliver improvements the team could use immediately.
Year :
2024-2025
Industry :
Fintech
Business :
Benjamin Capital Inc.
Duration :
10 Months
REPLACING A SLOW, EXPENSIVE WEBSITE
Benjamin’s WordPress website was expensive to operate, difficult for the marketing team to update independently, and increasingly inconsistent with the quality of the product. Routine changes often required engineering support, which slowed down launches and made it harder for the team to respond quickly to new campaigns and business needs.
I led the redesign and migration from WordPress to Framer, taking the project from initial planning through responsive design, build, testing, and launch within a matter of weeks. The new site reduced platform costs from approximately $400 to $70 per month and improved average page-loading performance by roughly 60%.
Beyond the immediate savings, the rebuild gave Benjamin a faster, more flexible foundation that could evolve without requiring an engineer for every routine update.
GIVING MARKETING THE TOOLS TO MOVE FASTER
Moving to Framer was not simply a change of platform. I built the site around reusable components, flexible page sections, and repeatable visual patterns so the marketing team could publish new content without rebuilding layouts or waiting for engineering support.
I replaced heavier image treatments with optimized SVG assets, introduced responsive navigation and layouts, and used CSS and lightweight animation to add polish without sacrificing performance. I also created reusable patterns for content such as blog posts, campaign pages, and partner branding.
The result was a more self-sufficient workflow: marketing could make routine changes quickly, while the underlying component system helped the site remain visually consistent as new content was added.
USING MOTION TO IMPROVE OFFER DISCOVERY
Some promotional cards within the Benjamin app were receiving less engagement than the business hoped for. One early attempt was to move the cards higher in the experience, but the placement change produced little improvement.
I explored whether selective motion could help important offers stand out without making the feed feel distracting or visually overwhelming. I created lightweight Rive animations for a small number of priority cards and worked with the team to integrate them into the existing product experience.
The animated cards produced a meaningful increase in click-through compared with their static versions. Based on the initial first-month results, the increased engagement was projected to contribute approximately $150,000 in annual profit if the lift continued.
The work demonstrated that motion was most effective when used selectively to reinforce hierarchy and draw attention to meaningful actions—not simply as decoration.
TURNING EMAIL PRODUCTION INTO A REUSABLE SYSTEM
Benjamin’s marketing emails were being created through a fragmented process that made even routine campaigns time-consuming. Individual messages often required repeated design and implementation work, making it difficult for a small team to increase output while maintaining quality.
I designed a modular email system in Figma, with reusable patterns for headers, offer cards, content blocks, calls to action, footers, and responsive behavior. I then rebuilt those components in Beefree and established a repeatable workflow for deploying them through Customer.io.
The new system reduced the typical email-production timeline from approximately one week to one day while improving consistency across campaigns. During this period, email open rates also increased by approximately 5%.
More importantly, the system allowed future messages to be assembled from proven components rather than designed and coded from scratch, helping the team move faster without lowering the quality of the customer experience.
Full Time
Benjamin One
At Benjamin, I helped a lean fintech team improve how it designed, launched, and maintained experiences across web, product, and lifecycle marketing. I rebuilt the company’s marketing site in Framer, created a reusable email-production system, and introduced Rive animations that meaningfully improved engagement with selected in-app offers. My work combined product thinking, visual design, motion, and hands-on implementation to deliver improvements the team could use immediately.
Year :
2024-2025
Industry :
Fintech
Business :
Benjamin Capital Inc.
Duration :
10 Months
REPLACING A SLOW, EXPENSIVE WEBSITE
Benjamin’s WordPress website was expensive to operate, difficult for the marketing team to update independently, and increasingly inconsistent with the quality of the product. Routine changes often required engineering support, which slowed down launches and made it harder for the team to respond quickly to new campaigns and business needs.
I led the redesign and migration from WordPress to Framer, taking the project from initial planning through responsive design, build, testing, and launch within a matter of weeks. The new site reduced platform costs from approximately $400 to $70 per month and improved average page-loading performance by roughly 60%.
Beyond the immediate savings, the rebuild gave Benjamin a faster, more flexible foundation that could evolve without requiring an engineer for every routine update.
GIVING MARKETING THE TOOLS TO MOVE FASTER
Moving to Framer was not simply a change of platform. I built the site around reusable components, flexible page sections, and repeatable visual patterns so the marketing team could publish new content without rebuilding layouts or waiting for engineering support.
I replaced heavier image treatments with optimized SVG assets, introduced responsive navigation and layouts, and used CSS and lightweight animation to add polish without sacrificing performance. I also created reusable patterns for content such as blog posts, campaign pages, and partner branding.
The result was a more self-sufficient workflow: marketing could make routine changes quickly, while the underlying component system helped the site remain visually consistent as new content was added.
USING MOTION TO IMPROVE OFFER DISCOVERY
Some promotional cards within the Benjamin app were receiving less engagement than the business hoped for. One early attempt was to move the cards higher in the experience, but the placement change produced little improvement.
I explored whether selective motion could help important offers stand out without making the feed feel distracting or visually overwhelming. I created lightweight Rive animations for a small number of priority cards and worked with the team to integrate them into the existing product experience.
The animated cards produced a meaningful increase in click-through compared with their static versions. Based on the initial first-month results, the increased engagement was projected to contribute approximately $150,000 in annual profit if the lift continued.
The work demonstrated that motion was most effective when used selectively to reinforce hierarchy and draw attention to meaningful actions—not simply as decoration.
TURNING EMAIL PRODUCTION INTO A REUSABLE SYSTEM
Benjamin’s marketing emails were being created through a fragmented process that made even routine campaigns time-consuming. Individual messages often required repeated design and implementation work, making it difficult for a small team to increase output while maintaining quality.
I designed a modular email system in Figma, with reusable patterns for headers, offer cards, content blocks, calls to action, footers, and responsive behavior. I then rebuilt those components in Beefree and established a repeatable workflow for deploying them through Customer.io.
The new system reduced the typical email-production timeline from approximately one week to one day while improving consistency across campaigns. During this period, email open rates also increased by approximately 5%.
More importantly, the system allowed future messages to be assembled from proven components rather than designed and coded from scratch, helping the team move faster without lowering the quality of the customer experience.
Full Time
Benjamin One
At Benjamin, I helped a lean fintech team improve how it designed, launched, and maintained experiences across web, product, and lifecycle marketing. I rebuilt the company’s marketing site in Framer, created a reusable email-production system, and introduced Rive animations that meaningfully improved engagement with selected in-app offers. My work combined product thinking, visual design, motion, and hands-on implementation to deliver improvements the team could use immediately.
Year :
2024-2025
Industry :
Fintech
Business :
Benjamin Capital Inc.
Duration :
10 Months
REPLACING A SLOW, EXPENSIVE WEBSITE
Benjamin’s WordPress website was expensive to operate, difficult for the marketing team to update independently, and increasingly inconsistent with the quality of the product. Routine changes often required engineering support, which slowed down launches and made it harder for the team to respond quickly to new campaigns and business needs.
I led the redesign and migration from WordPress to Framer, taking the project from initial planning through responsive design, build, testing, and launch within a matter of weeks. The new site reduced platform costs from approximately $400 to $70 per month and improved average page-loading performance by roughly 60%.
Beyond the immediate savings, the rebuild gave Benjamin a faster, more flexible foundation that could evolve without requiring an engineer for every routine update.
GIVING MARKETING THE TOOLS TO MOVE FASTER
Moving to Framer was not simply a change of platform. I built the site around reusable components, flexible page sections, and repeatable visual patterns so the marketing team could publish new content without rebuilding layouts or waiting for engineering support.
I replaced heavier image treatments with optimized SVG assets, introduced responsive navigation and layouts, and used CSS and lightweight animation to add polish without sacrificing performance. I also created reusable patterns for content such as blog posts, campaign pages, and partner branding.
The result was a more self-sufficient workflow: marketing could make routine changes quickly, while the underlying component system helped the site remain visually consistent as new content was added.
USING MOTION TO IMPROVE OFFER DISCOVERY
Some promotional cards within the Benjamin app were receiving less engagement than the business hoped for. One early attempt was to move the cards higher in the experience, but the placement change produced little improvement.
I explored whether selective motion could help important offers stand out without making the feed feel distracting or visually overwhelming. I created lightweight Rive animations for a small number of priority cards and worked with the team to integrate them into the existing product experience.
The animated cards produced a meaningful increase in click-through compared with their static versions. Based on the initial first-month results, the increased engagement was projected to contribute approximately $150,000 in annual profit if the lift continued.
The work demonstrated that motion was most effective when used selectively to reinforce hierarchy and draw attention to meaningful actions—not simply as decoration.
TURNING EMAIL PRODUCTION INTO A REUSABLE SYSTEM
Benjamin’s marketing emails were being created through a fragmented process that made even routine campaigns time-consuming. Individual messages often required repeated design and implementation work, making it difficult for a small team to increase output while maintaining quality.
I designed a modular email system in Figma, with reusable patterns for headers, offer cards, content blocks, calls to action, footers, and responsive behavior. I then rebuilt those components in Beefree and established a repeatable workflow for deploying them through Customer.io.
The new system reduced the typical email-production timeline from approximately one week to one day while improving consistency across campaigns. During this period, email open rates also increased by approximately 5%.
More importantly, the system allowed future messages to be assembled from proven components rather than designed and coded from scratch, helping the team move faster without lowering the quality of the customer experience.